The brand name TELA originates from the fabric weaving terminology, where TELA - in Italian - stands for a simple fabric construction, which though simple implies a texture. In the Italian language it is a feminine noun and femininity is also the brand mission: feminine and minimal at first sight, yet influenced by an accurate research.
A plain woven fabric, a TELA, is the same frontand back: it has always the same aspect, itshows itself as it is and it makes you think of agenuine product, which originates from goodtaste rather than being thought – thru andconceptual. TELA in Italian refers to thepainting canvas as well and as such, iaboutt isan expression of a mood, of a feeling, of an art
Currently based in Verona, she had been working into product merchandising of international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara and Cerruti, precisely, influenced her tailoring background. In 2009 she founded Tela aiming to express a contemporary look trough a constant balance between classic cuts and contemporary shapes, always with a clean and minimal approach.
Creative Director, Federica Mora, is the woman behind the brand Tela.