The brand name TELA originates from the weave of woven fabrics (TELA in Italian); its characteristic feature is the simplicity of construction, which - though simple - implies a texture.

The plain weave cloth is a fabric without cloth back, it has always the same aspect, it is exactly as you see it and this makes you think of a direct product, one would even say genuine, which arises from good taste rather than being conceptual. Nevertheless, TELA in Italian is also the canvas of a painting, of a picture and as such, it is also the expression of a mood, of a feeling and of an art.

In the jargon of tailors the word TELA is used to name the first prototype, through which one has the idea of the final result of the garment. Intrinsically, the concept of TELA has also an idea of versatility; think of it as a material which can be dyed, washed, printed, torn, ironed etc. In short TELA is equivalent to a new project as the concept of a book to a writer, as well as a canvas to a painter.

This does not mean that the project is anonymous nor generic but that it expresses its potentiality.


You obtain it by weaving the wrap threads with the pick.

In the case of the simplest fabric, the plain weave, the warp threads – vertical – are divided in two series, the odd one and the even one. Opening these two series, one up and one down, you obtain a gap – shed – where you put the pick – horizontal; by switching the series, the one that was up goes down and vice versa, you obtain an intersection that blocks the pick, which has to be beaten, that is flattened, against the previous pick, thus building the fabric.

The plain weave

In Italian, the term ‘plain weave’ – tela – is generically and inaccurately used to indicate any type of fabric, a piece of cloth, the pictorial support of a painting, but in fact it is a fabric, of any material, built with this weave.

The pick is the totality of threads that, with the warp ones, help building the fabric.

A fabric is a product made through the intersection of perpendicular threads, the process necessary to make it is called weaving. It is made of two elements: the chain, that is the totality of threads on the loom, and the pick, a single thread which goes from one side of the chain to the other. Fabrics made their appearance in the Neolithic and mark in the materials employed, in the intersections, colors and equipment used to build them, the cultural and technical evolution of human civility.

‘Tela’ in architecture.
‘Tela’ to paint.
‘Tela’ as prototype.

In the artisanal old or ethnic looms, the frame was made of two wooden sticks connected by two heddles. The thread tied up and down to the sticks, with two close knots in its central part, functioned as heddle.

The correct passage of the warp threads in the heddles is vital for a successful weaving, a mistake in the passage in the heddles, a non-threaded thread, threaded in the wrong frame or crossed with the next thread, results in an evident mistake in the fabric, which has to be corrected before starting the work.

The first prototype of an object aimed to be reproduced; ‘Tela’ as a model, base for the production. Irreplaceable for large-scale paintings.

The weave in nature.
Botanical and mineral elements.

In nature, built to capture the prey, it is much less dense than steal.

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